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Nov 06, 2024

70+ Best New Beauty Products of 2024 - Best Makeup, Hair, Skincare Launches

There's just two more months left in the year. Here, our favorite finds that deserve a spot in your regimen. Every item on this page was chosen by a Town & Country editor. We may earn commission on

There's just two more months left in the year. Here, our favorite finds that deserve a spot in your regimen.

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy.

With new beauty products dropping faster than you can snap your fingers, navigating this ever-changing and oversaturated market can feel like a minefield. Fortunately, here at T&C, we take our skincare, haircare, and makeup very seriously. And to help make your lives easier (and less expensive), we sorted through all the best beauty launches of 2024 so far. From nourishing body moisturizers to concealers that wake up the face to skin-saving serums, here are the luxurious products actually worth the investment.

Word to the wise: Keep this space bookmarked, as well be updating it and adding new favorites throughout the year. Happy testing!

Introducing Bottega Veneta's first-ever eau de parfum. Housed in a stunning, sculptural bottle and set on a marble base, Colpo di Sole transports senses to a Mediterranean summer with notes of French Angelica oil, orange blossom, and vetiver oil. Check out the other fragrances here.

In October, everyone's favorite French luxury skincare brand released a haircare line formulated to sooth an irritated scalp, boost hydration in dry strands, and support hair follicles.

The Birkin of beauty, Hermès's latest Trait d’Hermes collection is made up of 40 luxury lip and eye pencils in an array of shades, ranging from brights colors to neutrals, that deliver long-lasting impact.

Dolce & Gabbana's new Everlast Foundation is available in 40 inclusive shades that offer a your skin-but-better finish, while keeping oil at bay for hours on end.

Months after releasing her Baume Embrace Melting Lip Color, Kate Winslet and Nicole Kidman's makeup artist just dropped another lip product, this time a creamy lipstick housed in a luxurious refillable tube.

Gwyneth Paltrow is on a roll in 2024 with new beauty launches. Her latest? A powerful yet gentle retinol serum that uses three types of retinoids plus peptides to target fine lines, wrinkles, and other signs of aging.

Also new from goop, GP teamed up with evolvetogether on plant-based exfoliating bar soaps (in dissolvable, zero-waste packaging!) that buff away dead skin and moisturize with the help of coconut shell, shea and murumuru butters, and licorice.

U Beauty's latest, a gentle peel that combines a powerful blend of AHAs, BHAs, and fruit acids, does the heavy lifting when it comes to unclogging pores, fading hyperpigmentation, improving texture, and brightening skin without moisture-barrier disruption.

As the weather outside turns frightful, this deeply-hydrating overnight cream with hyaluronic acid and murumuru butter will keep skin feeling and looking its best by the time you wake up in the morning.

Those with sensitive skin types will love Sonsie's latest cleanser that soothes and hydrates the skin without stripping it.

New in the Outset arsenal is this conditioning lip treatment that protects your lip barrier while delivering a hit of shine.

Skincare meets post-workout recovery with Kate McLeod's muscle balm that melts into a luxurious body oil to soothe soreness and nourish dry skin with a blend of arnica, ginger, and cocoa butter.

Level up your haircare routine with the newest LED device on the block: the Foreo Luna 4 Hair. Powered by red light therapy, this scalp massager eliminates oil buildup and dandruff, while strengthening your tresses.

Lush doesn't even begin to cut it with SKKN's latest line of nude lipsticks. Featuring an oh-so-buttery texture, the formula glides onto lips to deliver a blurred, second-skin matte finish.

Styling hair from wet to dry is easier (and safer!) than ever thanks to Shark's latest multi-styler system that combines powerful air and heated ceramic technology.

Formulated with oat amino acids, rice bran, and rosemary extract, this nourishing cleanser has a milky consistency that washes away dirt, oil, and other impurties while balancing balance skin’s pH.

The secret to glowy, plumped skin lies in this lightweight serum that's formulated with four molecular weights of hyaluronic acid to deeply hydrate skin.

A lightweight gel cream that goes above and beyond to pump up the moisture in dry skin, while strengthening and protecting the skin barrier against daily environmental pollutants and impurities.

Calling all sensitive skin types: Murad's new Heartleaf collection is made up of extra-gentle formulas that nurture, soothe, and support redness, dryness, and any inflammation. Featured products include cleanser, body cleansers, and cream, as well as this resurfacing serum that very gently exfoliates skin.

Perk up tired-looking eyes with this eye treatment featuring a proprietary blend of retinol and prebiotic oat kernel that helps smooth fine lines and brightens the area.

Sophie Dweck is the Associate Shopping Editor for Town & Country, where she covers all things fashion, beauty and lifestyle, shares her expertise on the most worthwhile luxury products, tests and writes in-depth reviews on the very best essentials worth investing in, as well breaking news about the latest launches, and of course, reports on the biggest sales and deals to shop no matter the day. Some of her favorite items to date are Gwyneth Paltrow's ski trial cardigan, the Hotel Chocolat Velvetiser, and ZIIP’s microcurrent device. When Sophie isn't testing state-of-the art beauty tech or breaking down TikTok aesthetics, she loves indulging in BonBon sweets (Sorbisars, for the win!) and finding the next trend before it goes viral.

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