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Oct 26, 2024

36 High Quality, Reviewer-Beloved Beauty Products

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

For all the indecisive beauty lovers out there, a PSA: Sol de Janeiro has a new mini set of their most iconic creams 👀.

BuzzFeed Staff

Makup Beauty is a small business that specializes in makeup products.

Promising review: "I’m obsessed with this product. I have my brows micro-bladed, but I love the look of the bushy laminated brows, and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun, which is humid, and these brows didn’t move. Highly recommend!!" —Tammy J

Get it from Amazon for $9.98.

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.

Get it from Amazon for $21.25.

Jerome Alexander is a small business that specializes in airbrush cosmetic products.

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $14.99 (available in 12 shades).

Check out a TikTok of the E.l.f. tubing mascara in action.

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.

Get it from Amazon for $7 (available in three shades).

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

"TikTok item, lol. This did not disappoint! It’s so hard to find so when I saw Amazon had it back in stock, I purchased it! It smells so good." —Contessa

Get it from Amazon for $9.99.

Promising review: "If you don’t have this headband you need it! I haven’t stopped wearing it since I bought it! I’ve had so many people compliment it and order one because of how simple but cute it is! I have a medium thickness of hair and It holds my hair out of my face, the quality is great and it stays put all day. Wouldn’t use for working out but great for everyday wear!" —Morgan

"Saw these on TikTok and knew they were worth buying. I was right love them!!!" —Debbie Ladnier

Get a set of two from Amazon for $7.99 (available in two colors).

Note: this formula includes small traces of bee venom, so patch test before use!

Promising review: "I have only been using this product for a day and a half, and it zapped the redness from my skin! I tried on some foundation the other day and noticed a wild amount of texture, redness peeping through under primer, and general crustiness and was like, 'I gotta do something about this!' I started my new skin routine about a week ago and just felt something was missing, this Benton Snail Bee was added to my existing routine and wow, did I get some results quick! I'll absolutely be exploring more moisturizing products from Benton to add to my routine." —Apple S.

Get it from Amazon for $15.30.

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.

Get it from Amazon for $9.98 (available in six styles).

The color-adaptive formula is designed so one of two shades will work on any skin tone.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.

Get it from Amazon for $6 (available in two shades).

Good Molecules is a small business that specializes in affordable skincare products.

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under eye bags, but on those occasional mornings where my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith

Get it from Amazon for $5.99.

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Get a pack of 70 from Amazon for $17.90 (available in four other styles).

Promising review: "These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell

Get a set of 10 from Amazon for $16.55.

Promising review: "I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa

Get it from Amazon for $3.98.

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for $11.69.

Most reviewers recommend doing this treatment once per week.

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $13.55.

Check out a TikTok of the SkinSmart Facial Spray in action.

Promising review: "I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." —SaraSmile11

Get it from Amazon for $17.46.

Check out a TikTok of the Sugarlips Lip Butter in action.

Promising review: "This isn’t a gloss — it's slightly glossy, but it’s more of a really hydrating balm. It sinks in and really softens and heals your lips which is what I was looking for. I’ve wasted money on a lot of lip products but I ordered more of this and I’ll continue buying always." —Amazon Customer

Get it from Amazon for $5.99.

Promising review: "I have only been able to use at-home teeth whitening kits after finding this one! Usually, my tooth sensitivity is unbearable after chemical-based teeth whitening, but this one didn't bother me at all! It is a 30-day kit, meant to be used once per day. After the first use, I noticed my teeth were already whiter. I was skeptical about being able to use the strips every day because I figured it would amp up the tooth sensitivity. However, I'm several days in and still have no problems. Highly recommend!!!" —CsameC

Get 18 treatments from Amazon for $36.50.

PaintLab is a small business that specializes in unique press-on nails and nail and beauty accessories.

Check out a TikTok of the PaintLab press-on nails in action.

Promising review: "I was initially concerned that these nails might be cheap due to the price, but they exceeded my expectations. They are sturdy and don’t bend like other brands I've tried. Plus, the designs are incredibly fun and eye-catching." —Emma Wood

Get it from Amazon for $12.99 (available in 34 prints).

Promising review: "This trio of great smelling lotions is the perfect gift or the perfect addition to any purse. All of the lotions smell amazing. I gave them as a birthday gift, but I’m buying my own set because they are just that good! You will be the best smelling person in the room!" —Morgan

Get it from Amazon for $25.

Check out a TikTok of Sol de Janeiro's Cheirosa '76 in action.

Promising review: "I was nervous to try a new scent because of the price, but I was not disappointed at all! This smells just like Tom Ford Velvet Orchid perfume. I will be alternating between 76 and 62. The 62 is my summer scent and 76 is my fall/winter scent 🖤." —Jazmine

Get it from Amazon for $25 (available in six scents).

Touchland is a small business that specializes in hand sanitizers.

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).

Check out a TikTok of the Pumpkin Pop body scrub in action.

Promising review: "This sugar scrub has a wonderful pumpkin smell AND it feels really gentle while exfoliating. It leaves your skin nice and smooth after rubbing till the 'sugars' melt and the oils have hydrated your skin. If you're looking at this review, then you should know it's time to try this out!" —Jody O.

Get it from Amazon for $11.49 (also available in ~cherry rave~, and 18 other non-seasonal styles).

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

Get it from Amazon for $13.49.

Promising reviews: "Saw this on TikTok and saved it. Waited months to buy because I’m cautious about products that are trending. I finally gave it a go and so happy! I had to get a haircut to get rid of dead weight, split ends, etc. So I am aware that my hair is still repairing itself. I did a blow out and then ran the flat iron in my head. The stick went on smooth, only required a little bit and the no fuzz or hair sticking out at the top. Love this! Worked well and I was able to keep my naturally wavy hair straight for three days." —carla

Get it from Amazon for $7.99 (available in multipacks).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $12.95.

Promising review: "This is by far my favorite lip gloss on Amazon. The lip gloss keeps your lips moisturized and plump throughout the day. Highly recommend if you haven’t tried already!" —Brianna Clark

"I bought this from a TikTok video and since my purchase I’ve bought a couple more — if you want a lip gloss that’s gonna stay on for hours, buy this." —Sherkay

Get it from Amazon for $4.19+ (available in four shades and in two-packs).

Dermasuri is a small business that specializes in skincare and personal care products.

Check out a TikTok of the back scrubber in action.

Promising review: "I used this back scrubber the day after it arrived, and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed cleaned, too." —Naomi M.

Get it from Amazon for $18.79.

Check out a TikTok of the Stay Cool Primer Stick in action.

Promising review: "Just tried this primer along with the E.l.f. Soft Glam Satin Foundation and I cannot say enough good things! The primer felt clean and light going on. This is hands down the best primer I have used. The two products are amazing. Def my new favs! Love love love!" —Cozette

Get it from Amazon for $6.96.

Check out a TikTok of the dry shampoo in action.

Promising review: "I've had the best results from this dry shampoo than any other. It's a small container, but it lasts a very long time because a little really does go a long way! I also do this the night before so the powdery look goes away by morning, and it's more absorbed; you can also add a light oil to your ends and work it up if it feels too dry. There's no scent either, and it is very convenient for travel! This is the only thing that still makes my hair look 'clean' on the no-hair-wash days!" —Alice

Get it from Amazon for $18 (available in multipacks and bundles).

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.

Joesoef Skin Care is a small business that specializes in anti-acne skincare products.

Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G

Get it from Amazon for $12.99 (also available in multipacks).

Promising review: "This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face has completely vanished after using this toner." —Aurelia

Get it from Amazon for $19.39+ (available in two sizes).

Promising review: "Creamy and blendable. These are great blushes and have lots of pigmentation. Very creamy and has a smooth application on the skin! It is a great [alternative] to the Rare Beauty blush. It lasted me the whole day and did not melt off. It has a lot of coverage and does not need too much when applying." —Harsh Argawal

Get it from Amazon for $7.99+ (available in 12 shades and in sets).

Promising review: "Definitely had the glowy appearance while feeling weightless! Since it was a girl's night, I came home and went right to bed without removing my makeup. The blush, highlighter, some eye makeup, and brow filler stayed the whole time! Still have the dewy look! This stuff works SO well — will definitely be buying this instead of the Urban Decay Extra Glow, which is triple the price. You won’t be disappointed! Plus, it fits in my purse!" —Sadie

Get it from Amazon for $10.

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $12.95+ (available in four shades).

Reviews have been edited for length and/or clarity.